Gorila Fitness

About Us

Made in Quebec, Canada

GORILA Fitness was created first to bring Canadians the fitness equipment they deserve. Too many companies with good prices rely on high margins/low quality products that often don’t last more than a year. Gorila is constantly striving to build the strongest and the most durable fitness equipment ever made.

Our products are especially designed for and adapted to the special needs of a new & growing community: Functional Fitness, Weightlifting and Strongman enthusiasts. Our mission is to provide companies and individuals with high grade professional equipment and services at a fair price, and to help our clients save on shipping fees, customs clearance and additional costs that occur with international orders.


What first began as a home gym project became something much bigger. Two brothers, Vincent and Martin Roy, were looking to buy a squat stand online for our personal gym. Seeing that no product would meet our expectations in terms of quality, we decided to build our own.

With the help of a good friend, we assembled a simple squat stand that would be solid enough to resist our biggest lifts! The final product was such a success that a friend asked us to sell it to him and it actually became the first ever Gorila J-108 squat stand. Since then, the orders never stopped coming in and we kept getting better at what we do best: Making INDESTRUCTIBLE things!

Every Gorila product is Tested For Animals.