Crew Performance Gym

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Case Study

Crew Performance Gym

A custom functional training zone built to match the identity and energy of an elite performance facility.

Crew Performance Gym Crossfit & Hyrox Chambly, Qc, Canada

Summary

Crew Performance Gym partnered with Gorila Fitness to design and build a fully customized functional fitness zone integrated into their high performance training facility. The objective was not to rebuild the entire gym but to create a dedicated training area that matched the gym’s identity, aesthetics, and training intensity while improving organization and equipment accessibility. Gorila designed and manufactured a custom Silverback Rig centerpiece surrounded by integrated storage systems, benches, and modular training stations. The entire installation was finished in a stealth all black configuration to perfectly match the gym’s existing environment. The result is a highly functional training zone that elevates both the visual impact and daily usability of the facility.

Challenge

Crew Performance Gym already had a strong identity and established training culture. The challenge was to introduce new equipment without disrupting the visual consistency or workflow of the facility. The space needed to deliver: • Functional training capacity for group and individual sessions • Clean equipment organization and storage • A visual centerpiece that anchors the training zone • Equipment finishes matching the gym’s all black and white aesthetic Rather than installing generic equipment, the solution required custom fabrication that blended seamlessly into the environment.

Why Gorila Fitness

Custom Fabrication Gorila engineered a Silverback Rig specifically sized for the facility, creating a functional centerpiece capable of supporting multiple training formats. Architectural Integration The equipment was designed to visually match the gym’s blacked out environment while enhancing the overall aesthetic. Laser Cut Branding A large laser cut Gorila plate was integrated into the rig structure, creating a bold visual anchor within the functional training zone. Complete Organization Systems Custom storage was added for cable attachments, accessories, and functional training tools to keep the space clean and efficient. Durability All equipment was built using heavy duty steel construction designed for daily high performance training environments.

Implementation

Phase 1: Space Planning
The Gorila team evaluated the existing facility layout and designed a functional training zone centered around a custom Silverback Rig.

Phase 2: Custom Fabrication
The rig, storage systems, benches, and accessories were manufactured with a full black powder coat finish to match the gym’s identity.

Phase 3: Installation
The installation integrated the new training structure into the existing space while maintaining optimal athlete flow and equipment accessibility.

Facility additions included:

• Custom Silverback Rig centerpiece

• Large laser cut logo plate integrated into the structure

• Dedicated storage systems for cable machine attachments

• Functional training storage for accessories

• Heavy duty adjustable benches

• All black powder coat finish to match the gym aesthetic

Results

Visual Impact: The custom rig and laser cut logo create a powerful focal point within the training space.
Improved Organization: Dedicated storage systems keep attachments and accessories organized and easily accessible.
Training Efficiency: The functional training zone allows multiple athletes to train simultaneously without equipment congestion.