Blackburn Athletics

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Case Study

Blackburn Athletics

From supplier failure to full scale rollout. 9 Hyrox gyms delivered, supported, and maintained without compromise.

Blackburn Athletics Crossfit & Hyrox Quebec, Canada

Summary

When Blackburn Athletics first contacted Gorila Fitness, they were facing a critical situation. Two new Hyrox gyms were about to open, but their existing supplier could not deliver equipment on time. With no clear timeline and opening dates at risk, the entire project was in jeopardy. Blackburn made the decision to cancel everything and partner with Gorila. Within less than six weeks, Gorila designed, manufactured, delivered, and installed two complete gyms, fully operational and ready for opening. That initial project evolved into a long term partnership. Gorila now supports Blackburn Athletics across all locations, including equipment supply, turf replacement, and ongoing maintenance for nine gyms.

Challenge

Blackburn Athletics needed an immediate and reliable solution. The situation required: • Rapid delivery for two gyms with no margin for delay • Full equipment replacement after cancelling an existing supplier • Complete installation and readiness for opening • Consistency across multiple locations • Long term reliability and service support This was not just an equipment order. It was a full operational rescue under tight deadlines.

Why Gorila Fitness

Speed and Execution Gorila delivered two complete gyms in under six weeks, from production to installation. Turnkey Solution From racks to layout to installation, everything was handled internally without reliance on third parties. Reliability Clear timelines, consistent communication, and full delivery without delays. Service Level Blackburn now has a direct line for any issue related to their gyms, ensuring immediate support. Long Term Partnership The relationship evolved beyond initial delivery into ongoing upgrades and maintenance across all locations.

Implementation

Phase 1: Emergency Rollout
Two full Hyrox gyms were designed, produced, delivered, and installed in less than six weeks, allowing Blackburn to open on time.

Phase 2: Standardization Across Locations
Gorila became the primary equipment partner, ensuring consistency across all Blackburn gyms.

Phase 3: Turf Replacement
Existing low quality turf was removed and replaced across multiple locations to meet performance standards.

Phase 4: Maintenance Program
A structured maintenance plan was implemented, with scheduled service visits every two to three months across all gyms.

Scope of work includes:

• Complete gym equipment supply

• Full installation services

• Multi location rollout support

• Turf replacement across gyms

• Preventive maintenance program

• Direct support line for operational issues

Results

Openings Secured
Two gyms delivered and installed in under six weeks, avoiding delayed launches.

Operational Stability
Blackburn now operates with a reliable equipment partner across all locations.

Consistency
Standardized equipment and layouts across multiple gyms.

Improved Facility Quality
Turf upgrades and equipment improvements elevated the training environment.

Ongoing Support
Scheduled maintenance every two to three months ensures long term performance and durability.

Partnership Growth
What started as an urgent project became a long term operational partnership.