Edmonton Elks
Case Study
Edmonton Elks
A fully customized pro football strength facility built to perform at elite speed and scale.
Summary
The Edmonton Elks partnered with Gorila Fitness to rebuild their training facility ahead of the 2025 season. The goal: deliver a complete high-performance environment aligned with their game-day identity, tough, fast, and unbreakable.
Over eight weeks, Gorila designed, fabricated, and installed a made-in-Canada strength center engineered for maximum throughput, team coordination, and durability.
Challenge
The existing facility lacked modern load-bearing structures, versatility for large-group sessions, and the aesthetics that match a professional brand.
The team required:
Equipment built for power, speed, and contact.
Rapid lead time within the CFL offseason window.
Local manufacturing to ensure custom dimensions, branding, and zero delays.
Why Gorila Fitness
Canadian fabrication: Eliminated overseas delays and provided full control over specs.
Performance-first engineering: Every rack, arm, and handle designed for hybrid athlete power output.
Custom branding: All equipment powder-coated and logo-marked in Elks’ black-and-gold identity.
Speed of delivery: Gorila’s internal manufacturing and logistics allowed full delivery and install under 8 weeks.
